Banner Advertising Rates

In the not so distant past banner advertising would bring to mind colorful signs, posters, and banners that would advertise a grand opening or a special sale for a local business or event. Today banner advertising is better known as web banner advertising or Internet advertising. Banner advertising rates have made Internet advertising affordable to the masses from individual Web sites to large retail Web sites.

Advertising online has a reach that far exceeds any other advertising media available today. Web banner advertising, although viewed as annoying to some, is extremely effective and has proven itself time again. For definition purposes a web banner advertisement is a banner that is displayed at the top and/or bottom of a web page.

Host companies or Web sites provide free web space, scripting or message boards to end users and derive revenue by selling such advertising 'space' to third party clients. Banner advertising is the most popular form of advertising on the Internet.

There are basically two kinds of banners; those that remain static and those that dynamically rotate. Static banners remain the same for each Web site visitor no matter when or how your page loads. Dynamically rotated banners can change for each user and with each page load.

What benefits can be derived from the use of banner advertising?

• You can increase site traffic.
• You can sell more of your product(s) or service(s).
• You can notify visitors of a new product, service, or event and even offer special deals or sales that are unique to that page load.
• You can spread your ideas on a certain topic or subject.
• You can increase branding and logo recall.

There are many ways to broker a banner advertisement including the use of Web sites that do not compete with you thereby gaining more exposure for you and the partnered Web site. Usually a trade is made and the transaction is free. Rates for banner advertising are extremely affordable so you can place multiple banners throughout the Internet community and stay well within your advertising budget.

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