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What are some of the key benefits in advertising on cable TV? There are many but we will list just a few here for your review:
- You get the video of television
- You realize lower costs and higher frequency than radio
- The feature appeal that you experience in magazines
- The local appeal that you experience in newspapers
- 60% of market penetration across America
- More freedom than traditional TV
How do viewers perceive Cable TV advertising and the accessibility of cable TV in general?
- They are twice as likely to choose cable over leaving home to view a movie.
- They are three times more likely to watch cable over renting a DVD.
- Ad supported cable has seen an increase in viewership percentages.
- Cable TV viewers are younger, better educated, more ambitious, from larger households and are more willing to try new products and services.
- Cable TV viewers spend more on automotive products, retail shopping, financial services, dining out, and invest more in home and self-improvement.
*Far West Media Services Inc.
Local cable advertising gives you the ability to reach these influential and affluent customers with advertising that hits the mark and increases your bottom line. You can contact your local cable provider, such as Comcast cable advertising, to get the exact figures and data that pertain to your target market and area as well as the cable advertising rates that can work with your budget.
The advantage of cable TV advertising is huge in relation to the declining viewership of independent and network TV and with more than 78% of households nationwide viewing cable TV on a regular basis it only continues to grow. Cable offers programming choices for both general and special interest audiences allowing you to easily focus your efforts on your target market.
Time Warner Cable calls cable TV advertising, "The spend your money wisely, target your audience, grow your business way to advertise." The targeted nature of cable programming allows you to hand pick the time, day and audience with program choices from classic TV sitcoms to controversial reality TV.
To summarize:
- Cable TV advertising allows you to match your customer's profile and choose when and where your ads will be shown.
- Cable viewers are more affluent and are early adopters of new products and services.
- Cable TV offers quality programming with a projected spending to exceed 10 billion dollars.
- Cable TV advertising rates are affordable and allow you to reach your prospects through more frequent ads.
- Cable households watch more TV thereby increasing your visibility.
- Cable TV ads fall within the program schedule instead of at the beginning or end resulting in retention of your viewer.
- You have the option to sponsor local programming or sporting events.
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