|
A copy writer is someone who writes copy for advertisements or other promotional or marketing material. Copy writers can write for both print and broadcast media. Freelance copywriting is done by copy writers that a company contracts with on a piece-by-piece basis rather than as employees on the company payroll.
A qualified and experienced copywriter can help you with brochures, direct mailing pieces, catalog and web site product descriptions, TV advertising spots, radio advertising scripts and more. They can work alone or in conjunction with an art director or graphic artist. An advertising copywriter is the person that comes up with those memorable catch phrases that are associated with a brand name. Copywriters seldom achieve fame for their work instead they remain the power behind the words. Such catch phrases as "Got Milk?" or "You asked for it! You got it! Toyota ," are examples of notable pieces of copywriting.
What can a copywriter do for you?
- They can save you time, which saves you money. They freshen your Web content, spin out a brochure or write product descriptions faster and better than you.
- They can improve sales, which will improve your ROI. Whether through print or broadcast methods their words will 'sell' your product or service.
- They do this for a living and they will know what works and what doesn't, what has been done to death and what is fresh and new.
- Sometimes all it takes is a simple phrase to get your business into the minds of your customers, and stay there.
Although you won't become famous as a copywriter you will find a rewarding career that has the potential to be very flexible especially if you choose to become a freelance copywriter. You can work from home and save money in commuting, professional clothing, and even on lunches out. If you have experience writing or have an education to back you up you will do much better finding positions as a copywriter but if not you still can gain experience in a few ways.
- Offer your copywriting services for free. If you know of any freelance graphic designers check with them. They might need a copywriter to handle Web content or ad copy and you will get a piece for your portfolio.
- Non-profit organizations can always use donated services, including the services of a copy writer. They need flyers, posters, brochures, and fund raising letters that will give you a great opportunity to gain some experience.
- Networking is one of the best ways to locate jobs that you might not otherwise find. Join a writers group or association and rub elbows with those who have plenty of experience to share. They can give you tips and even pass a little work your way if they are too busy.
- Create a Web site. You can market yourself and your talents and show potential employers what you can do.
- Add to your skill set. It can't hurt and can help a lot if you have a bit of HTML (or other computer languages) under your belt. If you can write web ready you are one up on a writer who can't!
- Keep at it. It can be discouraging but the time you invest in yourself now will help you down the road. Whatever you do, keep writing. You'll stay limber and ready for that first assignment!
Back to Top
|
