|
What exactly is a jingle writer and what do they do? Basically, a jingle is an advertisement set to music. Jingles are simple songs about a product. Think Burger King and the 'Have it Your Way' jingle of old or 'You asked for it, you got it, Toyota.' Radio jingles are advertisements that are catchy songs you hear in between your favorite songs. They can be about any product or service imaginable. Whether you hear them on TV or the radio they work as a form of effective advertising. Jingles can catch attention and the best (or worst) of them can get stuck in your head for a very long time. Most musicians look down on those that write jingles until they see how much money they can make. Earnings can vary from $1,000 to $3,000 for a local business and up to $20,000 or more for a national company. John Aldrich has been in the business for years and he estimates he works about 10 hours a week (in addition to performing and teaching) and makes from $100,000 to $500,000 a year. He has always worked as an independent professional and actually prefers working for the smaller companies. Still others realize the special talent it takes to be able to write a jingle on demand with deadlines, specific lines or none at all to work with. You have to be able to write an effective jingle that runs for 30 or 60 seconds, sometimes more, sometimes less. Jingles should be your best work. They will be played for a long time to come and become part of our pop culture. If you have written less than your best you will be haunted by it daily! Jingle production can involve the musician working alone or with a copy writer that can help them come up with an effective jingle advertisement. Sometimes they can be a given exact lines that must be included in the jingle or they can be given free reign to come up with their own. The key to building a business is to start with the local community and become the first person they think of when they need help with a jingle advertisement. Get to know your local radio and television stations so when they are asked to recommend jingle writing individuals your name will come up. If you are looking for a good writers for your jingle needs you can check with an agent, radio and TV stations, online searches, and even advertise for a jingle writer in your area. You might even convince a talented musician in your area to help you with the music part of the jingle while you or another writer come up with the words.
|
Jingle Writer
