Magazine Advertising Prices

You might want to know a few things before you decide on advertising in a magazine. Maybe magazine advertising prices and magazine advertising sales will help you decide if this choice is right for you. But first you might ask yourself why advertise in a magazine?

Magazines offer staying power unlike the few seconds invested in radio and television ads. They have the long life and pass-on opportunities that newspapers don't have. High quality magazines can offer a most effective outcome for your advertising campaign.

Magazine advertising offers relevancy. You can place your ads in magazines that your target audience is reading. The longevity of your magazine ads ensures at least a second and even a third exposure for the initial magazine purchaser. Then there are the many others who will come into contact with your ad through sharing the magazine through friends and family or through a doctor's waiting room or a library's shelves.

Magazine ads aren't limited by time. You don't have to worry about squishing your message into 30 or 60 seconds. You have the reader's attention for as long as you can hold it. Magazines are typically bought by those who want more information. The 'need to know' aspect carries great weight with these initial gathers of data. They form their opinions of what is new and hot before others and pass that information on.

Magazine advertising rates will be determined by the size, the length of contract for placement, and other criteria. A magazine will have you work with someone in their advertising department to come up with a plan that works for you. The things you will want to consider are:

• True circulation numbers
• Frequency of publication
• Magazine size dimensions
• Magazine readers' demographics
• Magazine typical readership
• Magazine pass along rates

To get the number of actual subscribers you can check with a publisher to find out if they are ABC (Audit Bureau of Circulation) audited. This information will give you the magazine sales, including the actual number of paid subscribers.

Make sure your ad is actually published. Reputable publishers will send you the whole magazine not just a tear sheet but be sure and ask if they don't. When you ask for a media kit there usually is a copy of their most current issue included. This along with the kit can be very valuable in deciding when and how to place your ad. The kit will include information and demographics of their average readership. This can help you tailor your ads to target their main reader.

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