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Outdoor advertising is the world's oldest advertising medium. It has stood the test of time because it really works! Outdoor advertising companies have begun to use many other forms of advertising than just the traditional outdoor billboard advertising.
What are some of the benefits of using outdoor advertising?
- Outdoor advertising captures attention. Consumers are on the road more than at any other time in history. Outdoor advertising reaches them over and over.
- Outdoor advertising is the capstone to any advertising campaign. They might see or hear your TV, newspaper, or radio ad but outdoor is the final reminder that seals the deal.
- Outdoor advertising is cost effective. You can reach more people, more times, for less money.
- Outdoor advertising carries a larger-than-life ability to grab and hold the consumer's attention.
- Outdoor advertising targets your market every day of the week, month, and year.
Outdoor advertising can be seen on taxis, bus stop benches, whole buildings, posters, busses, moving vans, hot air balloons, banners, skywriting, id plates, car magnets and car wrapping, giant inflatables, and so much more. If you are outside and see an ad, it's outdoor advertising.
Consider the following statistics from a study about billboards and drivers:
- 70% of boards within the passengers' field of vision were examined.
- Of this group, 63% of outdoor billboards are likely to be read.
- Passengers age 35-49 were more likely to read outdoor advertising copy.
- 26% of respondents state that the outdoor advertising observed would influence their purchase decision.
- Women were more likely to read outdoor advertising but men were more likely to be influenced by the outdoor advertising they read.
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