Search Engine Optimization Pricing

What is search engine optimization or SEO? It is the providing of a website with all the qualifications needed to appear in the top ten search results on all search engines. 15% of Internet users type in the specific URLs to reach a site, 5% link to a site through another sites banner, link or pop up window advertisement and 80% find a site through a search engine or directory. The use of search engine optimization pricing and placement can make up to 90 percent of your traffic.

SEO pricing can vary based upon the services offered and the level of expertise of search engine optimization firms. The following are some services you might be considering:

  • Web site status review
  • Competition analysis
  • Keyword analysis and optimization (including relevance and density)
  • Content analysis
  • Web site analysis (including source code, meta tags, titles, file names etc.)
  • SEO ranking reports
  • Submission to directories
  • Manual registration to both lower and upper-tier search engines
  • Marketing search engine consultations
  • Cross linking and back linking

An SEO firm should be able to show you results but be wary of those that promise a #1 ranking on Google or any other search engine. No one can guarantee that and any company stating that should be avoided. A reputable SEO firm should clearly explain exactly what they will be doing. If you can't get a clear answer take your business elsewhere. If you are involved with an SEO firm that uses shoddy SEO ranking practices your own Web site could be blackballed.

Be sure to ask your SEO firm if you will be listed in pay-for-inclusion sections of a search engine or any other temporary advertising. If you are paying to place high in organic searches make sure that is where you are placed. Google suggests you walk away from an SEO firm that:

  • owns shadow domains
  • puts links to their other clients on doorway pages
  • offers to sell keywords in the address bar
  • doesn't distinguish between actual search results and ads that appear in search results
  • guarantees ranking, but only on obscure, long keyword phrases you would get anyway
  • operates with multiple aliases or falsified WHOIS info
  • gets traffic from "fake" search engines, spyware, or scumware
  • has had domains removed from Google's index or is not itself listed in Google

 

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