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Any company that wants to stay in touch with their customers or find new ones has used or will use telemarketing, whether through automated telemarketing in-house efforts or through the use of telemarketing firms or telemarketing companies. Automated telemarketing can offer the following options:
- 24 Hour Automated Hotlines
- 24 Hour Automated Credit Hotline
- Inbound Surveys
- Outbound Dialing
- Bulk Message Delivery Systems
- Automated Attendants
BRB telemarketing can be used by:
- Mortgage companies
- Banks and credit unions
- Real estate companies
- Insurance companies
- Auto dealers
- Band card processors
- MLM companies
- Sales and service companies
- Legal services
Why should you use telemarketing? Mention you are a telemarketer at your next family gathering and you might get some cold stares. No one really likes telemarketing but the fact is, it works. Telemarketing generated about $220 billion in sales in 1999. When you get right down to it telemarketing is the most inexpensive way to talk to your target market and get your message out. Compare the effectiveness of other forms of marketing and advertising.
- Direct mail: Most people don't take the time or have the time to read every piece of mail (and there is a lot of mail stuffing our mail boxes.)
- TV commercials: You can pay thousands of dollars (between $12,000 to $100,00 based on the time slot & other variables) for a 60 second commercial.
- Newspaper advertising: Newspaper readership is down and prices for ads are up.
- Telemarketing: Lets you put your money into a direct customer relationship instead of an expensive advertising campaign that just can't get you the results you seek.
Outsource telemarketing services generate qualified business leads that can make a difference in your company's sales. They can offer the following services:
- Directory assistance
- E-mail broadcast
- Fax broadcast
- IVR (Interactive Voice Response)
- Market research
- Offshore or International
- Third party verification
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