Sales Video Production

The same steps that apply to most video production will apply to sales video production. Planning your video is vital in order to determine the focus, specific purpose, define your target market, and decide on distribution. Video production houses can help you from the pre-production phase to the post-production phase. Commercial video production services can include:

• Video production
• Multimedia design
• DVD authoring
• CD/DVD replication
• Video compression
• Videotape duplication
• International standards conversion
• Video distribution

While traditional video production typically ends with a tape-based product you can still get WWW and CD-ROM platforms as well. You can cut video production cost by doing it yourself. The five steps of do-it-yourself video production include:

1. Source material: The source is the instrument you use to record your images.
2. Capture: The add-on hardware used to link source footage with your computer.
3. Edit: The process of removing and adding parts to your footage.
4. Compress: You will need to compress for use on the Web (referred to as streaming video production)
5. Distribute: The part where you put your masterpiece out for the world to see.

File sizes and bandwidth encoding have to be considered, even before the compression stage. CyberTech Media Group, Streaming Video Specialists offer this chart on their Web site so that you can anticipate how much file storage space you'll require.

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