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The key factor of Web site design is the usability. Website design promotion and website design marketing are critical to a Web site's presence but if your visitors can't easily navigate it, all the marketing in the world will be a waste of time.
Deciding on a Website design company is not an easy task. There are many to choose from including those that claim to provide free website marketing services. They do exist but you usually get what you pay for. Some basic questions you might ask before deciding on a website marketing company are:
- Who are they really? Can you easily find out their physical location? Do you know the individuals that run the company? What is their experience? How long have they been in business? Are they located in the States or in another country?
- What are others saying about them? Get feedback and track down reviews and testimonials. Ask for references. Look at current websites that they have worked on.
- Is their portfolio for real? Check with the website owners to verify that the company that says they created it in fact did.
- Do they specialize or focus on certain programming or design features? Do they subcontract their work or are they doing it all themselves?
- How will you pay them and what kinds of guarantees do they offer? Do they expect you to pay up front before any work is done? What privacy and security features do they have in place? How they work with disputes about service or product?
- Can they handle deadlines? Even if they do super great work it will do you little good if it never is finished.
- Do they offer ongoing support or once the deal is done its all on your shoulders?
What are some of the benefits of using a website marketing firm or website promotion company?
- Increased end-user satisfaction (your visitors like you and will return)
- Increased productivity, usability and completion process
- Reduced long-term costs (no fixing and re-fixing poorly designed websites)
- Reduced support costs
- Improvement in competitiveness
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